A PROCESS BORN FROM A EXPERIENCE
Design failure, not leadership failure, is what quietly breaks your scale. While you pour resources into product, organizational dysfunction remains the only variable slowing you down that is entirely within your control.
FOUNDING BUSINESS ARCHITECT
Jessica St John
My path has been anything but linear. I discovered my love for entrepreneurship while driving a semi truck across America, spending countless hours listening to business podcasts. That spark led me to start four businesses of my own, including a coaching and branding firm helping health practices grow and a baby product I invented as a new mother.
On the corporate side, I advanced to Director of Customer Success, brought software to market as a product marketing manager, and trained as a business broker. Most recently I worked in energy and health technology, giving me direct insight into the organizational challenges founders face when the stakes are highest and the structure has not yet caught up with the vision.